Live Webinars


Upcoming ALA Live Webinars


October 26, 2017

Topic: Fundamentals to Advanced Applications of LED dimming, Controls and the Connected Home

Instructor: Joseph A. Rey-Barreau, AIA, IES 

In this seminar you will learn:

·         What are the primary dimming and controls technologies for LED lighting?

·         How do you match LED fixtures and light sources to the appropriate dimming and control technology?

·         How will the Internet of Things affect the future of LED dimming and controls?

·         What questions do you need to ask and what information do you need to know to provide your customer with the best LED dimmer and/or control.


Download a Registration Form 


November 29, 2017

Topic: Establishing a Higher Level of Graphic Standards and Client Expectations with Documentation

Instructor: Peter Romaniello, IALD, Owner, Conceptual Lighting, LLC 

In this seminar you will learn:

·         How to communicate designs to the client and the electrical contractor. 

·         What to provide for documentation to promote a more professional and "expert" appearance.  

·         How to display either hand-drawn or in CAD, and drawing objects and details to scale in an accetpable format

·         Setting yourself apart as a "lighting expert"

·         How to get compensated for the higher level of detail



December 14, 2017

Topic: Creating a Thriving Retail Showroom for 2020

Instructor: Mark Okun, LS 

Sponsored by: Hubbardton Forge


In this seminar you will learn:

·         Too big to Fail

·         Nimble wins




On Demand: 


Aired: September 28, 2017

Topic: Getting it Right:  setting customer expectations about LED
This webinar address key misconceptions about LED lighting and how to help customers realize the full potential of the 21st century light source.

·         How long do LED’s last . . . really

·         All LED’s are dimmable, but not all LED products

·         Choosing the color that works for you

·         Small is beautiful but . . 

Aired: July 20, 2017

LED Recessed Lighting Fundamentals to Advanced Layout and Applications

Instructor: Joe Rey-Barreau

In this webinar, you will learn:

·         How to apply different types of recessed downlighting for a variety of spaces.

·         How to use photometric information to identify appropriate footcandle levels.

·         How to differentiate between lumen and candlepower ratings when selecting appropriate recessed downlighting in different spaces.

·         How to do simple and complex recessed lighting layouts.

Register Online


Aired: August 17

Sales Friction Makes Customers Hot!

Instructor: Mark Okun, LS

In this webinar, you will learn.

·         What sales friction is and how it is created.

·         How to identify customer friction in your showroom.

·         Processes to reduce client friction.

Register Online