2015 ALA Annual Conference

Hyatt Regency Huntington Beach Resort and Spa
Oct. 1-3, 2015



To register for the 2015 ALA Annual Conference,  download the appropriate registration form and return to  Elizabeth Ware.


 Showrooms, Reps and Designers

 Manufacturers and Associates

 A La Carte/Daily Registration 



Click here to see if you're already registered.





The official ALA hotels are very full, but cancellations may have made rooms available. 


Hyatt  Regency rate of $219 per night, plus  tax.

Reserve a Room Online or call 714-698-1234


Waterfront Beach Hotel, a Hilton, is next door to the Hyatt.  The rate is $249 per night plus tax for ocean view guest rooms.   

To book your room, click here. You may also call (800) 822-7873 or contact Joseph Boyer directly at 714-845-8485 or to make reservations.  

Other Hotel Options:


Kimpton Shorebreak Hotel

500 Pacific Coast Hwy, Huntington Beach, CA 92648
Phone:(714) 861-4470

Comfort Suites Huntington Beach

16301 Beach Blvd, Huntington Beach, CA 92647
Phone:(714) 841-1812

Conference App

This year, ALA is introducing its first-ever conference mobile application. To download the free app, which contains schedules, speaker information and downloads, along with other key information, click here

The Larry Sayah Innovation Forum

ALA will host the first-ever Larry Sayah Innovation Forum during the 2015 ALA Annual Conference. ALA is seeking innovative members with ideas to advance the industry to present during the event. To find out how you can participate and win up to $3,500, click here



This year's golf tournament will be held at the Tustin Ranch Golf Club. Those interested in participating should indicate so on their registration forms. If you have already registered, you may email Elizabeth Ware to sign up for the tournament. 


Sand Volleyball Game

ALA will host a sand volleyball game on the beach on Thursday afternoon. All members are encouraged to come out and enjoy this event, which will feature modified rules to allow for networking, fun and socialization. 


2015 Conference Schedule

Please note that the schedule is a little different this year.  

Click here to view the detailed program.



Thursday, Oct. 1


7:30 a.m. – 8:30 a.m.

Finance Committee Meeting

8:30 a.m. - 10:15 a.m.

Board of Governors Meeting

10:15 a.m. and 10:30 a.m.

Busses Depart for Golf Course


Golf Tournament Shotgun Start

1:30 p.m. - 4:30 p.m.

Sand Volleyball

6:15 p.m. - 6:45 p.m.

New Member/1st Timers Orientation

6:45 p.m. - 7:30 p.m.

New Member/1st Timers Reception

7:00 p.m. - 10:00 p.m.

Welcome Reception/Cash Bar


Friday, Oct. 2


8:00 a.m. – 10:00 a.m.

Opening Breakfast/General Session

10:15 a.m. - 11:45 a.m.



The Future of Work: Strategies for Leading in the New Wold of Work


How-to Houzz Workshop




Motivational Compensation for the Rock Star Sales Rep

Noon - 2:00 p.m.

Business Lunch

2:15 p.m.- 4:30 p.m.

Manufacturers’ Exhibits/Dessert Reception

5:30 p.m. – 7:00 p.m.

Young Executives Networking Event


Saturday, Oct. 3


6:00 a.m. – 7:00 a.m.

Yoga on the beach

8:00 a.m. – 9:45 a.m.

Breakfast/General Session

10:00 a.m. – 11:45 a.m.



Residential Lighting Products: The Top Five Hot Button Technical Issues


Are You Being Held Hostage by Your Salespeople? How to Escape Without Paying Ransom


Interview to Win!


Game-changer Investing: How to Grab the Bull by the Horns

Noon – 1:30 p.m.

Networking Lunch

1:45 p.m. – 3:00 p.m.

Mini Seminars


Connecting with Your Consumer in the Digital World


The Good News from the CEC on Lighting Standards


Cracking the Personality Code: Hire Right the First Time

1:45 p.m. – 3:45 p.m.

Larry Sayah Innovation Forum

3:15 p.m. – 4:30 p.m.

Mini Seminars


Are You the Best Rep You Can Be?


Protecting Your Brand’s Distribution & Pricing in the Internet Age


What is Your Rhino – How to Eliminate Stress

6:15 p.m. – 7:00 p.m.

Gala Reception

7:00 p.m. – 10:30 p.m.

Gala “Red Carpet” Party