Media Contacts

W. Lawrence Lauck
Executive Vice President
214-698-9898, ext. 227


Raelle Smiley
Manager of Communications and Marketing
214-698-9898, ext. 233


Amy Wommack
Communications Coordinator
214-698-9898, ext. 223

Press Releases & News Articles:


Lighting for Aging Eyes

Lighting becomes more important as people age. With each passing year, everyone requires more light to see properly. ALA offers a few tips for people with older eyes.


Stay Cool with a  Ceiling Fan as Stylish as it is Functional

No longer do you have to choose between comfort and design when it comes to your home. Once thought of as purely utilitatian, today's ceiling fans offer sophisticated styling, designer finishes and glamorous accents.


How to Use Chandeliers in Your Home

In the past, chandeliers were only used in the foyer and dining room. Today, chandeliers are statement-making additions to every room, from bedrooms to closets. The ALA offers tips for using changeliers to transform your home.


Tis the Season to Make the Switch to Long-lasting LED Holiday Lights

Holiday lights, once reserved for the Christmas tree, have migrated to multiple spots both inside and outside the home, from mantles to eaves, windows, trees and shrubs. The ALA sheds some light on your lighting options for decorating your home.


The New World of Light Switches, Controls and Dimmers

Technology is changing the smallest details in your home -- switches, controls and dimmers -- to make daily life more beautiful and functional. The ALA details advances in lighting switches.


National Ceiling Fan Day Makes Saving Energy a Breeze

By turning off your AC and using a ceiling fan for just one day, trillions of kilowatt hours of energy will be saved. Join the effort to curtail energy consumption by supporting the first annual National Ceiling Fan Day.


Enhance Your Sports Watching Experience with the Right Light

Football season is here and baseball playoffs are just around the corner, which means it's time to get your entertainment area in shape for family and guests. It takes more than just a big TV to get the most out of your viewing experience. Whether your TV is in the family room or a dedicated media room, ALA has a few easy tips to optimize your movies and sports watching.


Five Reasons to Install a Ceiling Fan in Every Room

From summertime cool-downs to winter-ready temperature maintenance, ceiling fans deliver powerful environmental effects for every room.If you haven't updated or added to your overhead collection in a while, ALA has five reasons for you to consider a new ceiling fan.


Eight Ways to Improve the Energy Efficiency of Your Home Lighting

It is easy to instantly trim your energy consumption and boost the eco-friendliness of your home. The key to easy energy savings is lighting. Though for many homeowners and renters, knowing how and what to do to improve their home’s lighting energy efficiency can be confusing. To alleviate that confusion, the American Lighting Association (ALA) offers eight easy energy-saving.


Easy Ways to Improve Your Kitchen, Bathroom & Bedroom with Lighting

Good lighting is not something most people think much about until they don’t have it. Living in a well-lit room is a much more pleasurable experience than trying to cook, read, entertain or do just about anything in a dark, shadowy space. The American Lighting Association offers tips for improving the lighting in your kitchen, bathroom and bedroom.


Cool Off and Save Energy With Ceiling Fans

Lots of homeowners use ceiling fans, in a room here and there, or on a screened porch to move summer breezes. But ceiling fans are the jacks-of-many-trades, useful in nearly every space and in virtually every d├ęcor. And thanks to advances by manufacturers, they are also a necessary element for homeowners looking to cut utility bills. The American Lighting Association offers the following tips about how to use ceiling fans, integrate them into a decorating scheme, and size them specifically for your rooms.


Extend Summer Fun with Expert Outdoor Lighting Tips

From neighborhood picnics to kids’ play time, summertime equals outside time. Much of that activity occurs during longer daylight hours, but darkness is also a great time to enjoy warm-weather days. How can you create an environment that extends the fun of summer past sunset? Fortunately, the right light can make evening hours safer and more enjoyable, according to the American Lighting Association.


Think of Lighting as Art for Your Home

Lighting is possibly the most powerful tool you have when it comes to interior design. It does not make sense to invest in beautiful furniture, rugs, paintings and accessories if they are in the dark. According to the American Lighting Association, the perfect light fixture not only illuminates a space – it is also a beautiful, decorative design element.


Landscape/Outdoor: Create an Outdoor Resort in Your Back Yard

This summer many will be spending more vacation time at home instead of traveling to a distant location. According to the American Lighting Association (ALA), with a few updates to your outside lighting, you can enjoy a mini vacation at home. Believe it or not, it’s easier – and less expensive – than you might imagine to transform your existing patio, deck, or pool area into a retreat that you will love (and that will make the neighbors jealous).


Aging Eyes: Lighting Can Be Your Eyes' Best Friend as You Age

Everyone experiences changes in their eyesight as they age. For many, it means buying reading glasses to read a menu, newspaper or other small print. According to the American Lighting Association (ALA), changing the lighting in your surroundings can go a long way to enhance reading ability and increase comfort.


Kitchen Lighting: Budget-Friendly Tips to Brighten Your Kitchen and Save Energy

Rising gas and food prices may have put a damper on your plans to remodel this year, but there are some economical ways to update your kitchen. According to the American Lighting Association, just merely changing out the decorative lighting fixtures over the breakfast nook or center island can have a big visual impact, creating a fresher, more up-to-date look – and it is less considerably less expensive than replacing the cabinets or countertops. Perhaps that 1960s pendant that came with the house or the 1980s island light is clashing with the stainless steel fridge or dishwasher you bought a few years ago.


Home Theater: From Man Cave to Kid Cave: Get the Most Out of Your Home Theater

The term “home theater” used to mean a small room designated for the enjoyment of watching movies. Then gigantic flat screens and HD technology came along, and the video game industry upped the ante with Xbox, PlayStation®, and Wii products that appealed to every age group. With so many different uses, the home theater has morphed into an auxiliary family room. How can one room be made flexible enough to suit all of the activities performed there? Easy! According to the American Lighting Association (ALA) all you need to do is make a few tweaks in your lighting to satisfy the sports fan, the electronic game player, and the movie buff.