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In today's fast-paced, evolving marketplace, competitive advantages are difficult to attain. However, successful companies all agree that one key ingredient for continued success is necessary - a well trained, knowledgeable, sales team.

Whether you have new employees who need to learn about lighting or experienced staff who want to brush up on their lighting knowledge or learn more about a particular type of lighting, the American Lighting Association has a program for you.

The following are the available DVDs. To order any of the titles below, simply click on the cart icon.

Principles and Elements of Residential Lighting Parts I and II

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Fundamentals of Low-Voltage Lighting

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Introduction to Blueprint Reading and Meeting Customer Needs

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Fundamentals of Recessed Lighting

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Fundamentals of Decorative Lighting

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Fundamentals of Customer Service in the Lighting Showroom

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Introduction to Lamps & Light Sources

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