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What is MRERF?

The Manufacturers' Representatives Educational Research Foundation (MRERF) is the creative energy behind educational programs offered by the Institute for Professional Advancement (IPA). The Foundation also prepares educational materials, supports and publishes resource material for periodic reports concerning the representative-manufacturer relationships and their respective functions. All information generated by MRERF is available to both the academic and business communities. Read more...

ALA/MRERF Partnership

ALA is a MRERF Association Partner. Through this partnership, ALA is able to bring extra value to its membership in the form of profesional development opportunities that are specifically presented for reps, manufacturers and destributors. 

CPMR

ALA members receive a $300 dsciount off the public price for the MRERF Certified Professional Manufacturers' Representative (CPMR) tuition. To learn more about this program, click here.