Bright Ideas E-Newsletter

Bright Ideas E-NewsletterThe Bright Ideas e-newsletter offers interesting home lighting tips, interior design ideas and other timely information for consumers.

It is delivered monthly to consumers on the assocation's email contact list, as well as to showroom members.

Showrooms are encouraged to customize the free e-newsletter with their contact information and distribute it to their own customer e-mail lists. Find step-by-step directions for customizing the email here.

Sending Bright Ideas to your e-mail list is an easy way to:
-Stay in touch with past and potential customers
-Establish your showroom as a source for trend and design information
-Predispose contacts to be receptive to cross-selling, upselling and promotion
-Build excitement and lighting as a design accessory

You can even personalize the e-newsletter so your showroom logo and information is displayed.

"This is an easy-to-use, free tool for showrooms looking to connect with their customers,” notes Larry Lauck, vice president of communications for the ALA. “The ALA BiNational Program has done the work to put these files together, so showrooms don’t have to hire a Webmaster or programmer to use them. Plus, the whole-house design tips really add value to the showrooms’ electronic communications.”

For more information on Bright Ideas, contact Larry Lauck or Amy Wommack at 800-605-4448, or

View the Bright Ideas archives here.