BiNational Advertising & PR Program
The ALA's BiNational Advertising & Public Relations Program strives to educate consumers and drive lighting and fan sales through the independent lighting showroom, producing the Lighting magazine and providing free marketing materials and pr stories to showrooms.
Learn how you can benefit
The ALA operates a regulatory affairs program that works with international, federal and state/provincial governmental agencies, environmental groups and standard and code organizations that influence how lighting products are designed, manufactured and sold by our members.
Learn more about recent activities
Dallas Market Center
The Dallas Market Center is the home of the American Lighting Association, and the home of the Dallas International Lighting Market.
Learn more about DMC
Industry Sales Reports
The ALA facilitates or conducts surveys to help showrooms and manufacturers improve their business.
Learn how you can participate
Manufacturer and Manufacturers' Representative Listing
Search a listing of ALA member manufacturers and manufacturers' representatives.
Product Data Standard
Created to help the lighting industry simplify exchanging item data, the Product Data Standard is set up as a simple one-page spreadsheet of all common attributes and pricing that are typically used to describe lighting products.
Learn more and download the spreadsheet
Information is provided on software offered by ALA associate members.