ALA Resources



BiNational Advertising & PR Program

The ALA's BiNational Advertising & Public Relations Program strives to educate consumers and drive lighting and fan sales through the independent lighting showroom, producing the Lighting magazine and providing free marketing materials and pr stories to showrooms.

Learn how you can benefit

Government Affairs

The ALA operates a regulatory affairs program that works with international, federal and state/provincial governmental agencies, environmental groups and standard and code organizations that influence how lighting products are designed, manufactured and sold by our members.

Learn more about recent activities

Dallas Market Center

The Dallas Market Center is the home of the American Lighting Association, and the home of the Dallas International Lighting Market.

Learn more about DMC

Industry Sales Reports

The ALA facilitates or conducts surveys to help showrooms and manufacturers improve their business.

Learn how you can participate

Manufacturer and Manufacturers' Representative Listing

Search a listing of ALA member manufacturers and manufacturers' representatives.


Sales Reps

Product Data Standard

Created to help the lighting industry simplify exchanging item data, the Product Data Standard is set up as a simple one-page spreadsheet of all common attributes and pricing that are typically used to describe lighting products.

Learn more and download the spreadsheet


Information is provided on software offered by ALA associate members.

Learn more