Action Agenda



Produced annually, the ALA Action Agenda details the association's program goals and initiatives. View the 2015 Action Agenda online.

2015 Goal: Inspiring Growth and Innovation
This Action Agenda charts a path forward for the American Lighting Association and its members. The plan is designed to provide the association with actionable, measurable steps to inspire growth and innovation.

To that end, we approach 2015 with these objectives:

  • Promote the importance of lighting to consumers.
  • Drive consumers to local lighting showrooms.
  • Increase the association's membership to gain a greater voice in the marketplace.
  • Represent industry interests on legislative and regulatory issues.
  • Collaborate with industry groups to enhance the association's significance.
  • Educate ALA members through cutting-edge lighting training.
  • Provide networking opportunities for ALA members.
  • Advance the association through new staff leadership.

We encourage you to review the 2015 Action Agenda, and we ask for your envolvement and input to help us lead the lighting industry.

Thank you for your continuing membership, interest and support.