Professional Education

"The ALA webinars are chock full of information, and as a Lighting Specialist I feel it is important to keep up-to-date with the new technologies and changes. With the knowledge gained, I can present myself as a professional, and I have learned how important it is to be able to tell the story behind our products. I have found that when useful and accurate information is given it helps in securing a sale."
Diana Fedun, McInnis Lighting

"The ALA offers great resources for retailers committed to ongoing improvement and growth. I saw a great ad for a showroom once which depicted all their professionally dressed ALA CLC associates with a headline and copy along the lines of: ‘At ABC Lighting we have more Certified Lighting Consultants than anyone else in_____.  For expert advice on lighting your home in its very best light, call or visit us.'"
—James Fleming, Camelot Consulting Group

"I thought it was a very good webinar -- good content and easy to follow. I give it an A."
—Cindy Albert, Cindy Albert Interiors

"I recently participated in two of the John Arnold/ALA webinars. I have to say that the topics are not only pertinent to the current business climate, but also engaging. They are so well-constructed that with a little imagination you can apply the principles to other business operations as well. Thank you!"

Naomi Sperling, Maxim Lighting International

"I found this [John Arnold web marketing] webinar loaded with useful details that I can use right away to help us in obtaining e-mail addresses and what to do with them after we gather them. I hope these webinars continue and they’re as great as this one was."
Dean Gottesman, Shanor/Royalite Lighting

"This class was awesome - the one I was waiting for since the beginning of the series. Many thanks to ALA and John Arnold!!"
-Carolyn Israel, KILOHANA LIGHTING, Inc.

“I enjoyed the webinar, as usual. I appreciate being kept to up to speed with the latest and greatest info.”
Jerry Irving, Klaff's, Inc.

As part of its mission to promote increased sales and the proper usage of residential lighting in the home, the
American Lighting Association offers an extensive educational program for its members. Topics range from the basics of lighting to proper lighting design and advanced sales techniques.

The ALA's educational program is supported by an array of training materials and training sessions made available to members throughout the year, and training achievements are recognized through the attainment of advanced certification designations.

Certification Programs

The ALA educational program is structured to cover technical, design and sales training from the basics through very advanced concepts. As members complete specific training requirements, they earn advanced designation titles including Lighting Associate, Lighting Specialist, Certified Lighting Manufacturers' Representative and Certified Lighting Consultant. Learn more about ALA Education Program

Training Materials

The ALA's training materials supporting its advanced educational programs include the Residential Lighting Training Manual, Certificate Specialist Monographs and Sales Training DVDs. Learn more about ALA's Training Materials

Training Sessions

Live and online training sessions covering lighting technologies and design methods, as well as sales techniques, are offered through various platforms, including webinars, live seminars and online training courses. Each course earns participants credit hours towards advanced designations. Learn more about Live Webinar Training Sessions.

ALA's live webinars are also available in recorded formats. Learn more about ALA's
On Demand Webinars, which can be viewed 24/7 at your convenience.

"Marketing Made Easier" Web Marketing Webinars with John Arnold

Tap into the power of the internet to drive more business to your showroom. A 10-part webinar series that covers everything from website marketing basics to e-mail marketing to social media marketing. Learn more about the
John Arnold's 10-part webinar series