2013 Goal: Mobilize industry momentum.

 
In 2013, the American Lighting Association (ALA) is partnering with its members to mobilize industry momentum.
 
To that end, we have these objectives in mind this year:
 
  • Promoting the importance of lighting to consumers.
  • Fighting for members’ interests on federal, state and provincial levels.
  • Driving consumers to local lighting showrooms.
  • Providing unmatched networking and volunteering opportunities to ALA members.
  • Supplying free marketing resources for showroom use.
  • Educating ALA members through relevant lighting training.
  • Publishing Lighting magazine with Better Homes and Gardens.
  • Collaborating with other groups and agencies to position the industry for success.
  • Boosting association membership to gain a greater voice in the marketplace.
Taking these actions will enable the ALA to build cooperation among the association's membership and move the lighting industry forward.