2017 Goal

Driving a Connected Experience

In 2017, the American Lighting Association's (ALA) plan is designed to provide the association with actionable, measurable steps that serve to connect the industry.
To that end, we approach 2017 with these key objectives:
  • Promote the importance of lighting, controls and ceiling fans to consumers.

  • Educate ALA members through cutting-edge lighting and sales training.

  • Drive consumers to experience local lighting showrooms.

  • Instill the value of ALA-member products and showrooms to consumers.

  • Increase the association's membership to gain a greater voice in the marketplace.

  • Represent industry interests on legislative and regulatory issues.

  • Collaborate with industry groups to enhance the association's significance.

  • Provide networking opportunities for ALA members.

  • Advance the association through staff and volunteer leadership.

Taking these actions will enable the ALA to enhance the connection among the lighting and ceiling fan industries.