2010 ALA Annual Conference

Conference Featured Speakers

Featured Presentation

The Encore Effect—How to Give a Remarkable Performance in Anything You Do

Mark Sanborn, CSP, CPAE
Customer Service Authority

The lighting industry is your stage, and you need to deliver a remarkable performance that will leave customers and colleagues wanting to come back for more.

Covered in this Feature Presentation:

  • How to practice your craft using SCALES (Summarize Critical Actions Learn Essential Skills)
  • How to use preparation to virtually assure success
  • How to keep polishing to 2LU: two levels up
  • How to avoid performance pitfalls



About Mark Sanborn
Mark Sanborn, CSP, CPAE
Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Among his 1,500+ clients are Hewlett Packard, RE/MAX, Harley-Davidson and Costco. He is an international bestselling author of seven books and noted authority on leadership, team building, customer service and change. He can be reached through his Web site at www.MarkSanborn.com.

Featured Presentation

Turning On-Line Leads into Loyal Customers

John Arnold
Small Business Marketing Consultant

Securing a sales lead is half the battle, but turning prospects into loyal customers is what makes a successful business.

Covered in this Feature Presentation:

  • The top reasons prospects put off making a purchase
  • How to use Web marketing to move prospects closer to a buying decision
  • Tips for overcoming decision avoidance with
  • Web promotions  

Speaker Download (pdf)



About John Arnold
John Arnold
John Arnold writes the Marketing Tools & Technologies column for Entrepreneur Magazine and is the author of several marketing books including Web Marketing All-In-One Desk Reference for Dummies, E-Mail Marketing for Dummies, and Mobile Marketing for Dummies. He can be reached through his Web site at www.JohnArnold.com

Great Idea Session

Color and Product Trends

Barbara Crowhurst
Retail Makeover Specialist

Knowledge and use of the latest color trends will keep your retail environment current and your product presentation looking fresh and updated.

Covered in this Great Idea Session:

  • What the latest trend colors are
  • How to create focal color walls in a showroom
  • What the best-selling styles and finishes are in today’s trendy lighting fixtures 

Speaker Download (pdf)



About Barbara Crowhurst
Barbara Crowhurst
Barbara Crowhurst is a retail specialist, business coach, writer, international speaker and trainer whose comprehensive retail makeovers have helped thousands of retailers avoid common mistakes and find ways to keep customers amazed and coming back time after time. She can be reached through her Web site at www.BarbaraCrowhurst.com.