About | American Lighting Association

About American Lighting Association (ALA)

The American Lighting Association is a trade association representing the residential lighting industry in the United States and Canada. Its membership includes leading lighting manufacturers, showrooms (retailers), manufacturers’ representatives and designers. The association is led by a Board of Governors, with Tony Davidson, CEO of Kichler Lighting, serving as chair and Clark Linstone, CFO of Lamps Plus, serving as treasurer in 2012.
 

Objectives

The organization’s objectives are organized into three categories — government affairs, advertising/consumer awareness and education — and are updated every year in the association’s Action Agenda.
 

Government Affairs

The trade group operates a government affairs program that works with international, federal and state/provincial governmental agencies, environmental groups and standard and code organizations that influence how lighting products are designed, manufactured and sold by its members. The association supports energy-efficiency standards for lighting products (including light bulbs) and ceiling fans.
 
The American Lighting Association works closely with organizations such as National Electrical Manufacturers Association, U.S. Department of Energy, U.S. Environmental Protection Agency, ENERGY STAR®, Alliance to Save Energy, National Kitchen and Bath Association, Illuminating Engineering Society of North America and others.
 

Consumer Awareness

The organization also manages a comprehensive advertising and public relations program to raise consumer awareness about residential lighting across North America. This includes the publishing of the national newsstand magazine, Lighting, in partnership with Better Homes and Gardens Special Interest Media.
 

Industry Education

Additionally, the American Lighting Association offers an educational training program. As members complete specific requirements, they earn advanced designation titles, including Lighting Associate (LA), Lighting Specialist (LS), Certified Lighting Manufacturers’ Representative (CLMR) and Certified Lighting Consultant (CLC).
 
The association also hosts an annual conference, which is attended by approximately 500 of the the residential lighting industry’s leaders.


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